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Digital Marketing
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Courses
MBA Emirates Academy
Digital Marketing
9.11.2020 Inbound marketing and content marketing, incl.sales automation
Content marketing presentation
Content marketing presentation
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4inboundMarketingContentMarketingSalesAutomation.pptx
link to view the file.
◄ Homework 3: Digital marketing tools
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Announcements
Links to good resources
Digital marketing terms
Digital Marketing Big Picture presentation
Digital Marketing Plan presentation
Home work task 1
Targeting Digital Customer presentation
Home work task 2
Watch this Keynote Session: The Future of B2B Marketing (47 min., registeration but free)
NYT article - How Companies Learn Your Secrets
Digital Marketing Tools presentation
Homework 3: Digital marketing tools
Homework task 4: Content marketing
16.11 Presentation Assesment Maria Muscat-Grölz
Social Media Management
50 social media best practices - Salesforce ebook
Challenges of a Social Media Professional Report
Influencer Marketing Benchmark Report 2020
SocialMediaMatrix
Homework task 5: Social media outline
Channels and search engines presentation
Homework task 6: Visibility in channels and search engines
7Digital marketing KPI metrics and analytics
6bBrandManagement
salesforce-research-sixth-edition-state-of-marketing
Homework 7 and peer review: Digital Marketing KPIs on a dashboard
Course assignments and assessment
Marketing plans, deadline 28.2.2021
Self-reflection assignment, deadline 28.2.2021
One bachelor thesis of digital marketing plan
Homework task 4: Content marketing ►
Digital Marketing
Competencies
19.10.2020 Digital Marketing - The Big Picture, incl. digital marketing plan
26.10.2020 Targeting digital consumer, incl. ABM
2.11.2020 Digital marketing tools
9.11.2020 Inbound marketing and content marketing, incl.sales automation
16.11.2020 Social media management
23.11.2020 Channels and search engines, incl. brand management and protection
30.11.2020 Digital marketing KPI metrics and analytics
Course assignments and assessment
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Data retention summary
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