Digital Marketing

Topic outline

• 

  Teacher: Mr. Tommi Immonen
  email: tommi.immonen@its.edu.mt
  phone: +358405264636

  Classes in Teams on Mondays 17:30-20:00 CET
  

  • Announcements Forum
• 19.10.2020 Digital Marketing - The Big Picture, incl. digital marketing plan
  

  19.10.2020 Digital Marketing - The Big Picture, incl. digital marketing plan

  • Links to good resources Wiki
  • Digital marketing terms File
  • Digital Marketing Big Picture presentation File
  • Digital Marketing Plan presentation File
  • Home work task 1 Forum
• 26.10.2020 Targeting digital consumer, incl. ABM
  

  26.10.2020 Targeting digital consumer, incl. ABM

  • Targeting Digital Customer presentation File
  • Home work task 2 Page
  • Watch this Keynote Session: The Future of B2B Marketing (47 min., registeration but free) URL
  • NYT article - How Companies Learn Your Secrets URL
• 2.11.2020 Digital marketing tools
  

  2.11.2020 Digital marketing tools

  • Digital Marketing Tools presentation File
  • Homework 3: Digital marketing tools Forum
• 9.11.2020 Inbound marketing and content marketing, incl.sales automation
  

  9.11.2020 Inbound marketing and content marketing, incl.sales automation

  • Content marketing presentation File
  • Homework task 4: Content marketing Forum
• 16.11.2020 Social media management
  

  16.11.2020 Social media management

  • 16.11 Presentation Assesment Maria Muscat-Grölz File
  • Social Media Management File
  • 50 social media best practices - Salesforce ebook File
  • Challenges of a Social Media Professional Report File
  • Influencer Marketing Benchmark Report 2020 File
  • SocialMediaMatrix File
  • Homework task 5: Social media outline Page
• 23.11.2020 Channels and search engines, incl. brand management and protection
  

  23.11.2020 Channels and search engines, incl. brand management and protection

  • Channels and search engines presentation File
  • Homework task 6: Visibility in channels and search engines Forum
• 30.11.2020 Digital marketing KPI metrics and analytics
  

  30.11.2020 Digital marketing KPI metrics and analytics

  • 7Digital marketing KPI metrics and analytics File
  • 6bBrandManagement File
  • salesforce-research-sixth-edition-state-of-marketing File
  • Homework 7 and peer review: Digital Marketing KPIs on a dashboard Forum
• Course assignments and assessment
  

  Course assignments and assessment

  • Course assignments and assessment Page
  • Marketing plans, deadline 28.2.2021 Assignment
  • Self-reflection assignment, deadline 28.2.2021
  • One bachelor thesis of digital marketing plan URL